Know Your Farmer
After a successful career in the textile and apparel industry, Duncan Berry moved to the central coast of Oregon with the idea of starting an environmental consulting business. He was passionate about protecting and restoring Oregon’s natural resources. He had grown up salmon fishing on his family’s fishing boat, so an interest in marine life came naturally to him. He became increasingly involved in marine reserve projects as well as environmental policy. It was at a sustainability-focused roundtable with Oregon’s governor that he met Kipp Baratoff, who had a background in finance and operations. Together, they recognized that the way the fishing industry was operating at the time was inefficient and harmful to the environment. Ocean habitats were in danger, as were the coastal communities where economies depended on the industry. With the goal of revolutionizing the relationship between consumers and the sea, they co-founded
Fishpeople in 2012.